FIFA world Cup Roblox

01.

Objective

Ahead of the 2022 FIFA World Cup, FIFA challenged Beyond Sports to build an engaging football experience within Roblox—one of the world’s most popular online gaming platforms.  The goal was to meet fans where they already played, offering a fresh, interactive way to relive the excitement of the tournament by watching knockout-stage match highlights. Upon entering FIFA World, a pre-existing Roblox environment, fans could enjoy the competition’s best moments, interact with friends, tap into football culture and celebrate the heritage of the football’s most iconic event. 

02.

We brought the 2022 World Cup to life in Roblox with a multi-layered experience that enabled fans to do more than just watch the highlights—they could step onto the pitch. Using our groundbreaking data conversion technology, we transformed raw tracking data into a brand-new format optimized for Roblox. The result? Fans could relive knockout-stage goals just minutes after they happened, walk alongside their favorite players and experience the action up close.

Highlights were uploaded almost instantly, giving users a near real-time connection to the matches. This innovative approach not only powered the first-ever integration of this kind in Roblox, but also set a new standard for bringing sports data into gaming and metaverse platforms—something only Beyond Sports could deliver at the time.

The solution

03.

Impact

The FIFA World Roblox experience marked an important step in the sports data industry, becoming the first to integrate skeletal player tracking into the platform. The engagement with FIFA World remained consistently high, both within the experience and online, with fans continuing to share and re-post clips months after the end of the competition. User generated content for FIFA World saw viral success, racking up millions of views on TikTok and Instagram and building important momentum.

The experience was so successful it sparked FIFA to partner with us once again for the 2023 Women’s World Cup on Roblox,  bringing more highlights to life.