How Technology changes the Sports Industry
March 30th, 2017
The world has changed both tremendously and swiftly, making it possible for people to gain information in a quicker way and communicate with others in a more direct and effective way. Technology impacts all corners of the world, gradually becoming more important in our life. There’s a big chance that you took the elevator this morning instead of taking the stairs and that you used your credit card to pay for your coffee. If you think about it, we can’t do without such technology anymore, while those things weren’t even available twenty years ago.
Even though these things change our normal life, most technologies that change the sports industry are not quite as known as technology that surrounds us in our daily life. It’s not always instantly visible, but the impact that technology has had on sports is huge. The sports industry has witnessed an increase in both income and attention. Also, many of the processes in sports require less time than before. Besides those enhancements, we will name you the three biggest things that will change the sports industry.
Data grows. No, it’s even bigger than that; it grows insanely fast. Both leagues and clubs agree on partnerships with data companies to make the next step in the development of both first team players and the youth academy. Coaches will have access to an ever-growing stream of data to make decisions regarding game strategies and real-time decision making.
Independent decision-making Artificial Intelligence (AI) models and analytics models can help coaches simulate game scenarios in a self-serving way. Scanners and sensors in athletic gear can provide insights into performance giving coaches next level opportunities.
One of the main factors to influence performance is the health of the athlete. Technology can for example measure your sleeping habits, track your fitness activities or give you an overview of your stress level. Those technologies can help to keep you healthy while you bring out the best of yourself. This data gives you the opportunity to make systematic changes as well, since it’s impossible to change and impact things that you don’t know anything about.
Virtual Reality / Augmented Reality
Of course, Virtual Reality (VR) needs to be mentioned in this article. As the leading manufacturer of Virtual Reality solutions for sports teams, we know what we are talking about. Besides using data for AI, data can be used to recreate certain situations in VR. Having gathered the right data, it can be transformed in a Virtual Reality environment. This Virtual World can be used to relive situations, making it possible to train on situations that have not gone well before. The brains will be trained to recognise the situation that was witnessed in Virtual Reality, in the real world. In this way players can be trained in a non-physical way, making it a great addition to normal training.
Unlike VR, Augmented Reality (AR) uses the existing environment and overlays new information on top of it. Like Virtual Reality, many sports teams do not have this integrated in their regular schedule. One for the future.