Beyond Sports Delivers WorldSBK Digital Ecosystem Built Around Live Fan Demand
London, 1st June 2026 – Beyond Sports has delivered a new digital ecosystem for the Motul FIM Superbike World Championship (WorldSBK), bringing together web, mobile, and premium video into a single experience built around how fans follow the sport in real time.
The upgraded digital offering reflects a shift in how fans engage with sport, moving from single broadcast moments to continuous interaction across the race weekend and beyond. Audiences now expect live access, constant updates, and the ability to move quickly between video, data, and content across devices.
Catch Every Moment
WorldSBK VideoPass is now available on mobile for the first time, giving fans direct access to every session and race through the official app. Available on iOS and Android in most territories, it delivers uninterrupted coverage across all 12 rounds of the season.
The app combines live streaming with existing fan-favorite real-time features including Live Timing and Live Tracking, enabling fans to follow the race as it unfolds. Live audio commentary from expert commentators is available across every session, from Free Practice through to Race 2, alongside news, clips, and behind-the-scenes content, creating a more complete viewing experience across the race weekend.
Faster Access to Everything That Matters
As part of the broader upgrade, Beyond Sports rebuilt the WorldSBK website to make live and on-demand content easier to find and navigate. A dedicated VideoPass hub brings full races, highlights, and archive content into a single destination, reducing friction for subscribers and encouraging deeper viewing.
Accessibility is integrated across the platform, including audio controls for hearing devices, a cognitive support tool linked to Wikipedia and Wiktionary, and interface customization, ensuring more fans can engage with the sport in a way that suits their needs.
A Single Fan Destination
Together, the ecosystem gives WorldSBK a single touchpoint for fans to follow, watch, and engage with the sport throughout the season, acting as a digital racing companion designed for continuous use. By bringing live coverage, real-time data, and on-demand content into one experience, it extends engagement beyond race moments, encouraging longer sessions, repeat usage, and interaction across both live and non-live windows.
For WorldSBK, this creates a more valuable fan relationship that moves beyond broadcast, while demonstrating how connected digital ecosystems can strengthen subscription products and drive long-term value.
“The way fans follow sport has evolved,” said Bethan Jones, Head of .DIGITAL at Beyond Sports. “That shift demands a fundamentally different approach. Our focus is on redefining the fan experience through connected ecosystems built around real behavior, not legacy formats. With WorldSBK, we’ve built on a strong and direct relationship with fans to create an ecosystem that reflects how they actually want to follow the sport, while giving the rights holder a more effective model to drive engagement, retention, and long-term value.”
Gregorio Lavilla, WorldSBK Executive Director: "WorldSBK has always been built around direct access and close connection with its fans. Together with Beyond Sports, this new platform allows us to deliver a more complete and flexible experience that reflects how audiences now follow the Championship across live action, data, video and on-demand content. This strengthens how we engage fans throughout the entire season.”
Fan expectations are no longer built around scheduled broadcasts alone, but around access, control, and continuity. Connected digital ecosystems are becoming the primary environment for sport. With WorldSBK, Beyond Sports delivers a framework built for that shift, combining product innovation with commercial impact.
