Beyond Sports Wins Silver at the SportsPro Media Awards for NFL Simpsons Funday Football
We’re excited to share that Beyond Sports has been awarded 2nd place in Best Branded Sports Content at the recent SportsPro Media Awards ceremony in Madrid. The award celebrated our work on NFL Simpsons Funday Football, created in collaboration with our partner ESPN.
Setting The Benchmark
This recognition highlights a major shift in sports entertainment: audiences are increasingly searching for innovative and immersive viewing experiences. As fans look for richer, more interactive ways to engage with live sports, alternate broadcasts have emerged as a powerful way to captivate them. NFL Simpsons Funday Football has set a new standard for what’s possible.
By merging the iconic world of The Simpsons with advanced live player-tracking technology (Hawk-Eye Innovations and NFL’s Next-Generation Stats), we transformed the Cincinnati Bengals vs. Dallas Cowboys game into a fully animated adventure in Springfield. This was more than an alternate feed; it was a complete reimagining of a sports experience that stayed true to the humor, personality The Simpson fans love, while delivering all the real-time excitement of an NFL game.
Growing Opportunities for Brands
Every element of the broadcast, from real-time character animations to playful power-ups and hidden Easter eggs, was designed to expand the reach of both the NFL and The Simpsons. The broadcast brought new fans into the NFL universe, re-engaged long-time Simpsons enthusiasts, and proved how rights holders can broaden their audience without sacrificing brand authenticity.
An Award-winning Combination
Finishing 2nd in such a competitive category underscores the impact and ambition of the project. It shows that the industry recognizes the future of sports viewing lies in experiences that blend data, storytelling, technology, and brand IP.
We’re proud to see NFL Simpsons Funday Football celebrated among some of the best branded sports content in the world. A huge congratulations to our partner, ESPN, and a massive thank-you to our team for relentlessly pushing the boundaries of what immersive sports broadcasts can be.
This achievement motivates us to continue redefining fan engagement and exploring how creativity and technology can unlock entirely new ways to experience sports.