LIV Golf and Beyond Sports Supercharge the Online Gaming Ecosystem with Launch of LIV Golf Fantasy and LIV X
New gaming platforms increase LIV Golf’s gamification features across its League and Teams, and deliver dynamic experiences for new and existing golf fans across the globe
(Photo by LIV Golf and Beyond Sports)
London and New York (February 24, 2026) – Beyond Sports, a Sony group company, and LIV Golf, the world’s golf league, have officially unveiled LIV Golf Fantasy and LIV X. These two innovative, industry-leading gaming experiences are built to redefine global golf fandom through gamification and interactive engagement across players, teams, individual events, and LIV Golf’s 14-event international season.
This is Beyond Sports’ first collaboration in golf, marking the company's expansion into the new market. The products are designed to create experiences that make the game more accessible to new fans through low-friction playables and inclusive gaming formats. The collaboration speaks to LIV Golf’s ethos of creating more ways for the next era of golf fans to engage with the sport on and off the course, blending world-class competition with entertainment and culture to grow the game worldwide. This new, premium digital experience encourages fans to play, engage with more League and player content, and build deeper connections throughout the season.
LIV Golf Fantasy: A Dynamic Competition Format
Central to the new gaming ecosystem is LIV Golf Fantasy, a free-to-play, season-long fantasy game designed to extend fan engagement across the entire season. Built to be the most accessible fantasy product on the market, it appeals to new and lifelong golf fans alike. Key highlights include:
● Hole-by-hole scoring, breaking from traditional formats, keeps participants invested in every shot
● Access to competition, even if users join late or miss a deadline, counting only the best four scores across LIV Golf’s first six events
● Support from expert picks, Fantasy Caddie guidance, and lineup reminders
● Multiple chances to win, with 15 prizes awarded throughout the season
● Access on any mobile device or web browser via fantasy.livgolf.com
LIV X: The Ultimate Play Hub
LIV X powers fan engagement through interactive, gamified experiences. As the home for LIV Golf’s digital activations, the games hub turns fans into active participants with:
● Quizzes, daily games, event-specific competitions, and polls that rank performances at events
● Earn points, level up, and unlock tiered benefits and redeem rewards in Beyond Sport’s loyalty & rewards platform—from presale ticket access to professional swing analysis
● Exclusive content tailored to personalize the user experience and increase awareness of LIV Golf’s players and teams
● Access on any mobile device or web browser via livx.livgolf.com
“The launch of our LIV Golf Fantasy game takes a major step forward in how we are using technology to drive fan engagement. It makes the sport more interactive, fosters social connections, and provides entertainment for our fans and passionate golfers worldwide,” said Denise Taylor, Chief Technology Officer of LIV Golf. “From fans walking the fairways at our events, to those connecting with us through our LIV Golf app, social channels, and broadcast, it’s never been easier to dive deeper into our players and teams while competing against other golf fans. We’re proud to be Beyond Sports’ first golf partner, and this is just the start of a multi-year effort to find more opportunities for golf fans to engage in fun experiences that bring them closer to the action.”
“Our products are built on a simple idea: you don’t have to play golf to be a golf fan,” commented Luke Guppy, Head of .PLAY at Beyond Sports. “By combining interactive play with meaningful rewards, we’re welcoming casual audiences alongside dedicated followers and giving fans new reasons to participate, compete, and stay connected. Partnering with LIV Golf has been an incredible opportunity, and we’re proud to help bring their modern vision to life.”
Beyond Sports' newly-established .PLAY department powers their wider short-form gamification strategy, delivering “sticky” experiences that drive loyalty and retention and enhanced by fan data insights. LIV X utilizes Playbook, an interactive, out-of-the-box toolkit, packed with features to create sophisticated fan experiences and provide long-term value for rights holders.
Both experiences are now live, inviting fans to join the action ahead of the League's next event, HSBC LIV Golf Hong Kong, March 5-8 at Hong Kong Golf Club.
Additional features for the LIV Golf Fantasy platform are currently in development and scheduled for the second half of the season.
(Captain Cameron Smith, Marc Leishman, Lucas Herbert, and Elvis Smylie of Ripper GC celebrate their second team win of the 2026 season following the final round of the LIV Golf Adelaide at Grange Golf Club. Photo by Matthew Harris/LIV Golf)
Media may CLICK HERE to download images from the LIV Golf Fantasy platform and LIV X Ultimate Play hub. Learn more about both products via the following links: LIV Golf Fantasyand LIV X. To follow LIV Golf’s global schedule, visit LIVGolf.com/schedule.
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About LIV Golf
Now in its fourth full season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the globe. As the world’s golf league, LIV Golf features 57 players from 21 different countries competing across 10 countries and five continents. The League is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly one billion households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts.
In 2022, LIV Golf launched The International Series, which features elevated events in world-class destinations. Co-sanctioned by LIV Golf and the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
About Beyond Sports
Beyond Sports is a data-driven sports technology company transforming the way sports are experienced. Its award-winning virtual recreations, digital, and gamified experiences power next-generation fan engagement solutions for leading sports leagues, teams, and media brands worldwide. Following the recent integration of Pulselive into the Beyond Sports brand—two Sony group companies—the company launched its .DIGITAL and .PLAY departments to create fan experiences that bridge the gap between live action and interactive content.
Media Contacts:
Cathy Hebert
media@livgolf.com
Alice Pyrgos
alice.pyrgos@wearebeyondsports.com
www.beyondsports.nl / www.pulselive.com*
*Pulselive | now part of Beyond Sports.
