A Game-Changing Combination: Beyond Sports and Pulselive Join Forces

Written By Alice Pyrgos
 

We’ve got some BIG NEWS to share: Pulselive is officially coming together with Beyond Sports!

This move is a major leap in our quest to make sports more interactive, engaging, and ready for the next generation of fans. We’re excited about what this means, not just for Beyond Sports, but for every league, club, broadcaster, and, most importantly, for fans everywhere.

A New Foundation

With Pulselive on board, we're introducing two new departments: .DIGITAL and .PLAY, which join our existing teams to form our new technology foundation. While the Pulselive brand will be retired, their team and know-how are sticking around to drive our new .DIGITAL arm and will combine with our teams to create .PLAY, focused on adding interactivity to every experience.

.DIGITAL and .PLAY will take what we do to the next level. While we successfully built our name on data processing and immersive 3D virtual recreations, we can now provide rights holders with the means to connect and communicate with their fan communities. Through intuitive web, apps, games, and all kinds of ‘sticky’, can’t-stop-playing experiences, we can deliver the interactive content today's fans expect and tomorrow's will demand.

Supercharging The Fan Experience

Pulselive, a Sony Group sister company, have been the digital brains behind some of the sports industry heavy hitters like the Premier League, AFL, WTA, and World Rugby. Bringing their expertise into the Beyond Sports ecosystem means we can now offer a complete package for any brand looking to supercharge their fan journey. It’s that final puzzle piece we’ve been looking for to level up how we keep fans connected.

In sport today, watching the game is only part of being a fan. People want to interact, personalize, and feel a part of their favorite teams and leagues. This added expertise enables us to offer a true 360-degree solution. Picture watching a live game, checking out an instant virtual replay, tracking your fantasy line up, and playing a quick prediction game, all without ever having to switch apps. Sounds good, right?

The Future of Fan Engagement

The external consolidation between brands is planned for early 2026, but our teams are already hard at work collaborating on multiple client projects, set on redefining sports fan engagement together.

This is just the beginning for Beyond Sports. Our vision is boldly interactive, always pushing the boundaries of what’s possible for brands, teams and fans. We’re building fresh ways to connect, play, and be closer to every moment of the game.

Here’s to a new era in fan experiences. Dare to move beyond.

Alice Pyrgos
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