Connecting Fans IN the Heart oF the action

WHO WE ARE

From reimagining how sports are consumed to setting new standards for tech-driven innovations - we’re not just part of the future of sports, we’re building it.

We work with data right holders to create award-winning, unforgettable virtual experiences by blending raw tracking data with 3D animation, AI technology and captivating storytelling. Powered by data, fueled by creativity, and built for sports fans who crave something fresh, unique, and ridiculously immersive.

THE FUTURE OF FAN ENGAGEMENT

  • SET THE PACE

    Create content for the future, delivered when, where, and how fans want to consume it.

  • engage every generation

    Build lasting connections with fans through emotive storytelling that resonates across all generations. 

  • derive greater value

    Maximize opportunities by transforming data assets into valuable, engaging and monetizable experiences.

SOLUTIONS

Unlock the full value of your tracking data and turn it into a premium asset that’s validated, enhanced, and unified.

Our advanced engine is capable of ingesting and merging multiple data streams to deliver a consistent, production-ready format. Compatible with any output including the Metaverse, media partners and digital platforms, it can be used as a standalone solution to meet specific goals or combined with data visualization tools. Either way, it offers flexibility based on your needs to ensure your data always reaches the right audience at the right time to maximize impact.

DATA PROCESSING

Reimagine how fans experience sports through rich, immersive narratives that bring your data and intellectual property to life. From real-time integration or performance analysis to post-match programs, we work together to make even the boldest visualizations possible.

Whether it’s animated broadcasts, AI commentary, or fan-first content built for apps and gaming platforms - the creative potential is limitless. You can even build branded worlds that give fans more ways to connect, custom-built to reflect your or a sponsor’s IP, enhancing engagement and driving deeper loyalty.

DATA VISUALIZATION

Experiences

  • “We didn’t just make content, we built new workflows, reimagined fan experiences and had a ton of fun doing it. The creativity, teamwork and innovation you brought to this season was next-level.”

    NHL

  • “Beyond Sports have become part of the NFL family and are trusted colleagues. That feeling is very special in this industry.”

    NFL

WORK at beyond SPORTS

Innovation never stops - and neither do we! Join us at the forefront of sports technology, pushing boundaries and transforming big ideas into reality.

Explore our vacancies and discover the perfect opportunity for you. We're always on the lookout for fresh talent and creative ideas. If nothing fits just yet, feel free to submit an open application and let us know you're interested!

Meet the founders

  • Sander J. Schouten

    CEO & Co-Founder

    After starting a successful career in Oil and Gas, Sander transitioned into the tech industry gaining valuable experience at digital agency Triple. A pivotal moment came in 2014, when a positive encounter with Louis van Gaal—where Sander showcased the untapped intersection of sport and data—helped transform Beyond Sports from a dream into a tangible opportunity. Now leading the company for over 10 years alongside Nicolaas, his journey has been driven by a singular vision: to revolutionize the sports industry through cutting-edge technology and AI-driven insights. His passion for blending technology and sports has been key to positioning the company at the forefront of innovation, delivering solutions that redefine the boundaries of sports entertainment.

  • Nicolaas Westerhof

    CTO & Co-Founder

    Nicolaas started his career with the first team staff of AFC Ajax as a video and data analyst. With a background in human movement sciences, he grew his expertise in player positional tracking systems and space perception in virtual reality and talent development. After connecting with Sander, Nicolaas made the leap from the football industry in 2015 to pursue their shared vision of bringing Beyond Sports to life. Since then, he has played an instrumental role in the company’s journey. Nicolaas leads the conception, development, and implementation of Beyond Sports’ core technology—spanning data analysis, artificial intelligence, and the creation of multi-sport consumer content platforms.

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